Last updated: 1/9/2025

At Sonia Petroff, we believe your privacy is fundamental to the trust you place in us. This policy explains how True Gems Collections Ltd, trading as Sonia Petroff, collects, uses and protects your personal information when you visit www.soniapetroff.com, make a purchase or interact with us. We are committed to protecting your privacy and processing your data fairly, lawfully and transparently in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

Who We Are

True Gems Collections Ltd is the data controller responsible for your personal information. If you have any questions about this policy or how we use your data, please contact us at customercare@soniapetroff.com

The Information We Collect

When you place an order, create an account, sign up for our newsletter or contact us, we collect the information you provide including your name, address, email address, phone number and payment details. We also maintain your order history and account details to manage our relationship with you effectively.

Our website automatically collects technical information such as your IP address, browser type and details about how you navigate our site. We gather this through cookies and similar technologies, which help our website function properly and allow us to understand how visitors use our site.

How We Use Your Information

We use your information primarily to process and deliver your orders, manage your account, respond to enquiries and provide customer service. We also rely on this information to meet our legal obligations, such as maintaining tax records as required by law.

When you've given us consent, we send you marketing emails and newsletters, including basket recovery emails if you've left items in your cart without completing checkout. We work with analytics and advertising partners to understand how our site performs and to deliver relevant advertising. We also use remarketing pixels and may create customer profiles to personalise our communications with you.

We process your data under different legal bases depending on the purpose: contract performance when fulfilling your orders, legal obligations for record keeping, your consent for marketing and cookies, and our legitimate interests to improve our services, protect our website and prevent fraud.

Sharing Your Information

We only share your information with trusted service providers who help us operate our business. Our store is hosted on Shopify, which also provides our payment gateway through Shop Pay. Klaviyo manages our marketing emails and automation, while DHL and other reputable courier partners handle our deliveries. We also share information with our customer service platform providers who help us manage customer enquiries and support efficiently.

Additionally, we work with analytics and advertising partners to understand site performance and deliver targeted advertising that might be relevant to you. All service providers are required to process your information securely and only under our specific instructions.

Some of our service providers may process personal data outside the United Kingdom, particularly in the United States. When this occurs, we ensure appropriate safeguards are in place through adequacy decisions or UK-approved Standard Contractual Clauses to maintain the same level of protection for your data.

Our Use of Cookies

Our website uses cookies – small text files stored on your device – to function properly and enhance your experience. Some cookies are essential for the site to work, while others help us understand how you use our website and deliver relevant advertising.

Essential Cookies are necessary for core functions like shopping cart management, checkout and secure payment processing. Without these, our website simply cannot operate properly.

Analytics Cookies help us understand which pages are most popular and how customers navigate through our site, allowing us to improve our website and services.

Advertising Cookies deliver relevant advertising, limit how often you see adverts and measure campaign effectiveness. These may also show you our adverts on other websites after you've visited ours.

Functional Cookies remember your choices, such as items in your basket or language preferences, creating a more personalised experience.

We use cookies for basket recovery emails if you've provided your email but left items in your cart, and remarketing pixels to show you our advertising elsewhere online. Our service providers – including Shopify for store functions, Klaviyo for marketing emails, and our analytics partners – also set cookies to help us operate effectively.

Managing Your Cookie Preferences

When you first visit our website, you can set your preferences through our cookie banner. You can change your preferences at any time using the banner or by adjusting your browser settings. Please note that if you disable certain cookies, some features of our website may not function properly.

Data Retention and Your Rights

We keep order and payment records for at least seven years to comply with tax and accounting laws, while marketing information is retained until you withdraw consent or unsubscribe. Account information remains active while you use it and for a period afterwards if required by law or legitimate business needs.

Under UK GDPR, you have the right to access your personal data, correct inaccuracies, request deletion, restrict processing, object to certain processing, and receive your information in a portable format. Where we rely on your consent, you may withdraw it at any time. To exercise these rights, contact us at customercare@soniapetroff.com.

Security and Children's Privacy

We protect your personal information through appropriate technical and organisational measures, including secure Shopify hosting, encrypted payment processing and restricted access for authorised personnel only. Our website is not directed at children under 16, and we don't knowingly collect personal data from children. If you believe we've inadvertently collected such information, please contact us for immediate deletion.

Concerns and Updates

If you have concerns about how we handle your data, please contact us first. If you're not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO) at www.ico.org.uk. We may update this Privacy & Cookie Policy from time to time, updating the "last updated" date at the top of this page and communicating significant changes via email or website notice.